Jack Austin - Fashion Stylist

Written by Jessica Klausing

 Jack Austin photo by Rudy Astudillo

Jack Austin photo by Rudy Astudillo

Jack Austin is a Celebrity Fashion Stylist based out of Los Angeles, California, where he has worked with international talent such as Courtney Bingham, Joey Tierney, Kelly Cutrone, Jim Jenson, and Troy Jenson. His works have been published in top fashion publications worldwide.

Austin’s passion for styling started at a young age in Melbourne, Australia, where he was born and raised.

“I was three years old and telling my mother and grandmother what to wear and what not to wear,” recalled Austin. “Fashion is always changing and yet staying the same, that’s the beauty of fashion, it’s something frozen and yet moving forward in time.”

After working a few fashion gigs and internships, Austin gained the knowledge and expertise to follow his dream into the professional world of wardrobe styling. In 2011 he headed to Los Angeles to study at the Fashion Institute of Design and Merchandising, where he earned his degree in Merchandise Product Development.

“I wanted to come to LA because I wanted to see what the world has to offer. I love how fashion in the US is translated into the masses – where it you start from fashion week and then finally into the Boutiques.”

 Photo by Andrew Gallery

Photo by Andrew Gallery

Not long after graduation he took on the Head Stylist position for Astudillo Photography working alongside celebrity photographer Rudy Astudillo. Austin’s most recent project is the YCO Active Launch LookBook.

The YCO Active line strives to empower women through their warrior-esque workout line. Austin explains that the inspiration behind the style is for “women to release their inner warrior and to be their own kind of badass.”

“I see women being a girlboss in their field. The type of women I envision to wear this clothing brand are unapologetic for their ways, like Kerry Washington and Reese Witherspoon.”

The competitive fashion world is more than just glamour. Stylists spend countless hours on meticulous research and collaborations with clients. Austin and his team create detailed mood boards then schedule casting calls. Austin compares this grueling process to filming a movie. It takes a keen eye and patience to bring an artistic vision to life.

 Photo by Jack Austin

Photo by Jack Austin

“People have these beliefs that fashion is this amazing thing, which it is. However they seem to think it’s an easy career to succeed in, and when you do your first internship to get coffee for your boss or collecting sample fabric from vendors you see how hard the fashion industry is. I loved every moment in the fashion industry. It’s something that is a part of me and it’s who I am.”  

Austin says he keeps up to date with current trends just by getting out and people watching.

“I love going to coffee shops in Venice or Melrose and watch the people walk by. I sometimes take photos of their outfits because it’s so different. Another great way in finding current trends is by watching TV shows that rely heavily on fashion. Pretty Little Liars was a huge trend watching show for me, Mandi Line, the show’s costume designer, did an amazing job in capturing the trends! Fashion is always changing. With the world of social media, something is in one day and out the next. It really keeps you on your toes.”

Whether it’s a Hollywood starlet for a prestigious photoshoot or someone looking for a wardrobe update, Jack Austin devotes his time and interest in all aspects of the fashion world. He gives each of his clients a high level of respect and attention, ensuring him future achievement in the industry.

Check out Jack Austin's official website.

You can follow Jack on Instagram.

Briana Biatto - Fitness Expert & Music Artist

Written by Jessica Klausing

Briana Biatto is not your average pop star.

She’s a certified fitness instructor that’s about to revolutionize the music industry. Biatto combines her love of pop music and gym workouts to create the new genre, PopFit.  Biatto hopes this new genre will inspire healthier lifestyles.

“My big picture aspiration for the world is to lower obesity and divorce rates and to spread love worldwide with my PopFit movement.  This movement inspires people to be healthy physically, mentally, and spiritually.  When someone is healthy physically, their mentality changes; you are more confident, happier, you are able to see things from higher and more positive perspectives,” said Biatto.

Biatto started singing, dancing, and acting at the age of three. Her love of music led to vocal lessons by the time she was seven. Biatto strived to be the kid that wanted to try everything.  She discovered her love of fitness through playing sports. Oddly enough, ice hockey gave her the opportunity to first combine her passions.

“I am known as ‘The Singing Goalie’ to my close friends and family,” recalled Biatto. “I used to sing the National Anthem in my goalie gear before my tournaments. I traveled all around the U.S. and Canada playing from age 12-18 and had some prestigious colleges scouting me, however, I tore my meniscus my senior year of high school.”

Biatto refused to let this obstacle defeat her. She continued to pursue her passion for singing, eventually earning a Bachelor of Fine Arts Degree from the American Musical Dramatic Academy (AMDA) in Hollywood. She remained active within the gym to help train her friends on the side. At the gym she was constantly approached for personal trainer jobs.

“I decided to get my fitness certification and jump right in. Everything happens for a reason, so I ended up in LA, right where God wanted me to be,” said Biatto.

Many Los Angeles producers were not too keen on her dual professions at first.

“People kept telling me that I had to pick one and focus on one. Well, I didn’t want to. One day at the gym I put on my original music to listen to while I was working out and I was so motivated by my own words and feelings.  I then thought about all the artists’ lyrics I would listen to while I would train and then it hit me.  I wanna be the first Fitness Artist.”

PopFit offers a wide spectrum to create in. This genre is not limited to just peppy pop tunes.

“I can sing you uptempo empowering songs for your warm-up, sprinkle in some dramatic rock uplifting singles throughout the workout while mixing in a couple pop ballads during rest periods, and then end with beautiful soulful ballads for a cool down and stretch,” Biatto explained.

Biatto’s lyrics feature a wide range of emotions but the baseline is “what doesn’t kill you makes you stronger.” These lyrics are motivating; they promote self-love, hope, patience loyalty, trust and most importantly the power of love.

“My theory is the more people in this world that can learn to love themselves, know their worth and really appreciate the person God made them to be then their relationships are going to change; Relationships with their friends, with their families, with strangers and most importantly with their significant others.”

What type of workouts can we expect from PopFit?

Biatto explained “I still have that youthful child in me who loves to do a little bit of everything so I dabble into all kinds of fit and healthy activities.  I will say that I absolutely love HIIT (high-intensity interval training), CST (cardio strength training) and sports drills.  My areas that I primarily focus on and excel with are; core strength, flexibility, posture, endurance, weight loss, good form during exercise and making fitness fun.”

Biatto plans for her concerts to be giant workouts, with herself leading the workouts while singing, with the help of back-up dancer/trainers in the background for the audiences to follow. The concerts will be held in the mornings so other artist competition is not going to be an issue. The concession stands will consist of healthy options; protein shakes, BCAA's, protein, and health, wellness and fitness vendors.

“I also would love to introduce a new group fitness class to gyms all over the world that would consist of a playlist of my music with some HIIT, CST and other types of workouts that you will see in my music videos. Speaking of music videos; they will not be Workout videos, they will be videos with healthy storylines that may include going through a break-up and storming off to the gym instead of the bar, breaking up and getting fit, arguing then sitting down to communicate instead of leaving, basically doing whatever it takes and living a happy and healthy life and portraying its benefits.”

Check out Briana Biatto's website to schedule a personal training session. 

Check out her ReverbNation page for more music.